{"id":371,"date":"2024-01-23T09:25:39","date_gmt":"2024-01-23T08:25:39","guid":{"rendered":"https:\/\/cocuma.ch\/?page_id=371"},"modified":"2025-11-21T08:33:30","modified_gmt":"2025-11-21T07:33:30","slug":"direct-fair","status":"publish","type":"page","link":"https:\/\/cocuma.ch\/de\/direct-fair\/","title":{"rendered":"Direct &#038; fair"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_image=&#8220;2106&#8243; bg_position=&#8220;center top&#8220; background_image_loading=&#8220;default&#8220; bg_repeat=&#8220;no-repeat&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;24%&#8220; bottom_padding=&#8220;6%&#8220; text_color=&#8220;light&#8220; text_align=&#8220;center&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; enable_gradient=&#8220;true&#8220; color_overlay=&#8220;rgba(0,0,0,0.75)&#8220; color_overlay_2=&#8220;rgba(0,0,0,0.75)&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fixed&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-left&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;500&#8243;][vc_column_text css=&#8220;.vc_custom_1706698184713{padding-bottom: 50px !important;}&#8220; text_direction=&#8220;default&#8220;]\n<h1 style=\"text-align: center;\">Die Qualit\u00e4t in der Tasse ist uns wichtig. Unsere Verantwortung geht dar\u00fcber hinaus.<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_content&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;rgba(0,66,37,0.1)&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;100&#8243; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;100&#8243; left_padding_desktop=&#8220;20%&#8220; constrain_group_2=&#8220;yes&#8220; right_padding_desktop=&#8220;20%&#8220; top_padding_tablet=&#8220;50&#8243; constrain_group_3=&#8220;yes&#8220; bottom_padding_tablet=&#8220;50&#8243; left_padding_tablet=&#8220;8%&#8220; constrain_group_4=&#8220;yes&#8220; right_padding_tablet=&#8220;8%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-bottom&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;300&#8243;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text text_direction=&#8220;default&#8220;]\n<h4 style=\"text-align: center;\">Kaffee ist Hype! Die meisten Kaffeebauern k\u00f6nnen davon aber nicht profitieren. Mit der m\u00f6glichst direkten Beschaffung r\u00fccken wir n\u00e4her an die Lieferanten und versuchen, die Machtverh\u00e4ltnisse zu Gunsten der Ursprungsl\u00e4nder zu ver\u00e4ndern.<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_content&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;rgba(0,66,37,0.1)&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; 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column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; enable_animation=&#8220;true&#8220; animation=&#8220;fade-in-from-right&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220; column_padding_type=&#8220;default&#8220; gradient_type=&#8220;default&#8220; delay=&#8220;500&#8243;][vc_column_text css=&#8220;.vc_custom_1705998480704{padding-bottom: 40px !important;}&#8220; text_direction=&#8220;default&#8220;]\n<h2><strong>Direct &amp; fair<\/strong><\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8220;default&#8220;]\n<h4>Mit der m\u00f6glichst direkten Beschaffung f\u00f6rdern wir \u00f6kologische und l\u00e4nderspezifisch sinnvolle Projekte. Wir verzichten weitgehend auf Labels, denn so unterschiedlich wie die Rahmenbedingungen in den jeweiligen L\u00e4ndern, Regionen und auf den Farmen sind, so verschieden sehen die jeweils sinnvollen Anbau-\/Trocknungs- und Verarbeitungsprozesse aus.<\/h4>\n<h4>Die Begegnung auf Augenh\u00f6he mit Lieferanten, Partnern und Kunden sowie unser Einsatz f\u00fcr \u00f6kologische und faire Bedingungen sind verankert in unserer Grundhaltung.<\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_content&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;rgba(0,66,37,0.1)&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;100&#8243; constrain_group_1=&#8220;yes&#8220; bottom_padding=&#8220;100&#8243; left_padding_desktop=&#8220;8%&#8220; constrain_group_2=&#8220;yes&#8220; 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